Or are they just assholes?
You really do have to be completely clueless to think that Apple wasn’t just being cute and satirical here. Like they’re really advocating this destruction?
Give us a fucking break.
Apple took on Thursday the unusual step of apologizing for a short advertising video promoting the company’s new iPad Pro tablet after the ad was roundly criticized on social media.
“Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad,” Tor Myhren, vice president of marketing communications at Apple, told Ad age, an advertising trade publication. “We missed the mark with this video, and we’re sorry.”
Apple CEO Tim Cook posted the spot on X, formerly Twitter, on Tuesday. Apple also posted it to YouTube. It showed a variety of creative tools, including a guitar, piano and metronome being pressed by a hydraulic crusher — like recent viral TikTok videos — until all the objects were compressed into the company’s new tablet.
Apple has also decided not to run the ad on TV, Ad Age said.
The news networks are all having a field day with this ridiculous apology right now as well. “Apple really blew it with this one, didn’t they…?” Tsk tsk.
”How could they be so blind?”
Hardly. It’s everyone else who should be apologizing, not Apple. Anyone who takes this ad literally rather than figuratively — that the iPad is a valuable creative tool that can be used for a lot of this old stuff, or in adjunct to it — is a moron. Or worse.
As well as hypocritical. Every media creator who is is supposedly “outraged” by this obviously funny ad uses their iPads or other devices in production work every day. Probably every hour.
No wonder so many stand-up comedians now are retiring from the business. The audiences aren’t just way too touchy now, they’re idiots.
Our philosophy around here is a simple one. If you don’t get the joke, if you don’t get the point, then fuck you.
Burbank, California 