This used to be called living off the past

 
Who wants to look at all this stuff anyway?

This is like the stepkids living off of someone else’s grandmother’s estate:
 
 

 
Consumption and cannibalization.
 

Licensing can expand the audience for existing assets, extend shelf life and at the more successful end of the scale, inspire franchise expansion.

 

What kind of business future is that? Everything recycled by everyone now?
 

 

 

 

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