Here’s a funny story. And a true one.
Cal State LA used to go by the initials “CSULA.” But about 20 years ago or so they suddenly changed it to “CSLA.” Do you know why that is?
The main reason for this change was that Chinese student tour groups were getting this eastside Alhambra campus mixed up with crosstown UCLA. One hapless group (and this is not just an apocryphal story) actually ventured all the way down the Santa Monica Freeway and were halfway through the regular Cal State student tour when they suddenly discovered to their extreme displeasure that they were in the totally wrong place.
BurbankViewpoints’ well-written article this week about the possible incursion of Chinese investors into the local real estate market reminded us of this funny old debacle. Burbank has such a bloatedly phony PR view of itself in general that the idea of marketing this town to nouveau riche foreigners who don’t know the difference between real media and Media City is absolutely perfect. They wouldn’t be the first outsiders to learn that the City of Burbank looks much better on paper than it does in reality.
Don’t believe it? The Downtown neighborhood is littered with the corpses of a number of well-promoted and staff-cultivated out-of-town businesses that thought things would go different.