Apparently nothing much. Whatever it is.
Bob Hope Airport officials voted 8 to 1 on Monday to change the airfield’s branding name to Hollywood Burbank Airport in an effort to increase recognition with passengers outside of Southern California, especially those east of the Colorado Rockies.
The airfield has been named after the famous comedian since 2003.
“Bob Hope isn’t doing it,” Commissioner Don Brown said. “The name of the airport — Bob Hope — is just not. We’ve been told by our travel agencies here and been told by the airlines that we’ve got to do something, and the name Bob Hope just doesn’t identify with this airport.”
Although the airfield will take on a new branding name, its legal name will remain Bob Hope Airport.
So what’s its name? Its real name?
Remember, Bob Hope wasn’t his name originally. That was changed too…