What’s in a name?

 
Apparently nothing much. Whatever it is.
 


 

Bob Hope Airport officials voted 8 to 1 on Monday to change the airfield’s branding name to Hollywood Burbank Airport in an effort to increase recognition with passengers outside of Southern California, especially those east of the Colorado Rockies.

The airfield has been named after the famous comedian since 2003.

“Bob Hope isn’t doing it,” Commissioner Don Brown said. “The name of the airport — Bob Hope — is just not. We’ve been told by our travel agencies here and been told by the airlines that we’ve got to do something, and the name Bob Hope just doesn’t identify with this airport.”

Although the airfield will take on a new branding name, its legal name will remain Bob Hope Airport.

 
So what’s its name? Its real name?

 


 
 
Remember, Bob Hope wasn’t his name originally. That was changed too…
 
 

 
 
 
 

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24 Comments

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24 responses to “What’s in a name?

  1. Anonymous 3

    I don’t know why it matters so much to you.

    But then I think that about lots of your posts.

    • Anonymous

      “Anonymous 3
      May 4, 2016 at 8:11 pm
      I don’t know why it matters so much to you.
      But then I think that about lots of your posts.

      God, every time I come here, you’re here with your acerbic attempt for attention. The subtext of your words reads you as a miserable cretin in need of a life. There, I’ve wasted enough of my time and words on you.

  2. wurbl

    I heard this on KNX along with an interview with some Leader reporter. It hit me then that this is all part of the new terminal push; ramrod a name change through then use the resulting passenger forecasts as another reason that we need the new terminal. What’s funny to me is that they agreed on Hollywood, but weren’t comfortable with using Los Angeles in the name (does Hollywood have a say in this?). They would get far more “clicks” being associated with Los Angeles. Then I thought about the Simpsons monorail episode…..

    Well, sir, there’s nothing on earth
    Like a genuine,
    Bona fide,
    Electrified,
    Six-car
    Monorail! …
    What’d I say?
    Monorail!
    What’s it called?
    Monorail!
    That’s right! Monorail!
    I hear those things are awfully loud…
    It glides as softly as a cloud.
    Is there a chance the track could bend?
    Not on your life, my Hindu friend.
    What about us brain-dead slobs?
    You’ll all be given cushy jobs.
    Were you sent here by the devil?
    No, good sir, I’m on the level.
    The ring came off my pudding can.
    Take my pen knife, my good man.
    I swear it’s Springfield’s only choice…
    Throw up your hands and raise your voice!
    Monorail!
    What’s it called?
    Monorail!
    Once again…
    Monorail!
    But Main Street’s still all cracked and broken…
    Sorry, Mom, the mob has spoken!
    Monorail!
    Monorail!
    Monorail!
    Monorail!
    Mono… D’oh!

    • semichorus

      The Simpsons can be so good when they want to be — I think sometimes Harry Shearer must have insisted on it. I heard he’d get pissed if he thought the scripts were bad.

      That’s a good analogy to Burbank, in that they’re trying to sell this terminal idea off as part of a grand 21st-century re-visioning of Burbank. But it’s a sham, because it won’t turn out that way.

  3. chad

    “Where are you now, Madeleine?”

  4. Cornfused

    “The ring came off my pudding can” – Chief Wiggum, BPD

  5. Anonymous

    The zeal for a name change hints as to the true agenda….GROWTH AT ANY COST!

  6. chad

    Great point, Anon.

  7. Anonymous 3

    I have yet to have an answer to my question: what difference does it make?

    • Anonymous

      The difference is the millions of dollars which the authority needs to build, but does NOT have. And can’t raise.

      Ain’t broke, don’t fix….

  8. DixieFlyer

    14 gates utilized with twice the square footage can accommodate many more flight operations.

    That means, on a practical basis, that gates could then be used by more than one air carrier by utilizing larger staging areas at the same time.

    The name “change” is actually the renewal of the name selected by Lockheed to “rebrand” Lockheed Air Terminal.

    The consultants got lost on the way to their original recommendation.

    They got “religion” after feedback from locals.

    Hollywood and Burbank have been synonymous with Entertainment since the days before “Talkies”.

    • semichorus

      At least Lockheed was honest enough to admit that this WAS the new name!

      You’re right– 14 gates means nothing. It won’t be the same as what we’ve got. It’ll be bigger.

  9. chad

    Wait a minute. Movies have sound?

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