How can a consulting company with such a horrible name of its own be trusted to tell the rest of us how we should be known to the world?
New names pitched to Bob Hope Airport officials in effort to attract more passengers
A South Pasadena branding firm told Bob Hope Airport officials the possible benefits of having Los Angeles in its name. However, some residents do not want any of it.
The company Anyone Collective was contracted by the Burbank-Glendale-Pasadena Authority to develop a brand name for the airfield in an effort to attract more passengers nationwide to the local airfield. Firm officials told the board’s operations and development committee during a meeting Monday that Los Angeles was searched online by Americans an average of 671,560 times a month when it came to travel and tourism.
In comparison, Burbank is nationally searched an average of 73,400 times each month, while Bob Hope has an average of 47,240 searches per month.
Anyone Collective? That sounds like anything goes. Is that the best they could come up with?
Their place name theory too is inane. If generic keywords like “Los Angeles” were the determining factor in how to position a particular website or place of business, we’d would have long renamed this blog “Baby Jesus in Heaven.” People pick Burbank to go to because of the ticket availabilities and price, not because they are entranced or beckoned to by the sound of its name.
In other words, no one suddenly discovers a Southern California airport on their own. Instead, they check the airlines to see what’s out there.
Plus, we’re not Los Angeles.
It would be great though to get this Los Angeles Airport (oops sorry, Airfield) replacement terminal placed on the ballot as just that. It would mean their referendum would have an even less chance of passing.
Burbank voters: vote for the new Los Angeles Airfield/Airport in your town. You’ll love it.